A well-built needs assessment does more than collect information — it helps sales uncover real pain points, shapes accurate proposals, and ensures onboarding runs smoothly. Learn how to design a needs assessment that aligns sales, marketing, and operations while setting customers up for long-term success.
By Ashley Howard, MAEd In today’s business landscape, success isn’t just about great branding or high-performing teams. It’s…
Great events don’t happen by chance. They happen by design. And at DevMar, we believe great design starts…
Before people choose your brand, they have to know it exists. In this blog, we explore why brand awareness is the foundation of sustainable growth—and how to build it through grassroots engagement, intentional marketing, and strategic PR. If you’re skipping the top of the funnel, you might be skipping your future customers.
We all have unique strengths—an x-factor built into who we are. But when businesses forget what makes them different, they risk blending in, burning out, or fading away. Inspired by a recent message from Pastor Jon Chasteen and a real-world lesson about the right tools (and the right strengths), this blog explores why true growth doesn’t come from doing everything—it comes from knowing exactly what you were built to do, and leading with it.
In this personal reflection, Ashley explores how identity evolves over time—and what that evolution can teach us about knowing when it’s time for a brand to grow, shift, or reintroduce itself. Because sometimes, making a name for yourself starts with the courage to change it.
Events have the power to do what no other marketing tool can—bring people together in real time, create shared experiences, and unlock core memories.
When NewView Oklahoma set out to host a multi-day beep baseball tournament for athletes who are blind or low vision, they knew it had to be more than just a game—it had to be an experience.