HubSpot CRM Solutions for B2B Teams

sales training and enablement that delivers

We help B2B teams sell smarter by focusing on the customer journey, building workflows and systems that can be replicated and automated, and strengthening needs assessments. Our approach equips organizations in making the right pitch in a timely manner – shortening the sales cycle, while aligning marketing and sales efforts. Let us help you close more deals with absolute confidence.

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DevMar Strategies CEO leading an interactive sales enablement strategy session with a development team, discussing growth tactics and training initiatives in a collaborative office environment.

Our Sales Enablement services

We believe the strongest business development practices aren’t focused on selling. The best practices focus on solving problems and building lasting relationships.

Customer Journey & touch point strategy

Map your customer journey and evaluate your internal processes to improve data flow, prioritize leads, and accelerate deal progression.

crm implementation & Lead Scoring

Prioritize the right prospects with data-driven lead scoring to accelerate your sales cycle and boost conversions.

strategic needs assessment

Ask the right questions, collect actionable data, and set clear expectations—a needs assessment will lead to higher customer satisfaction.

Pitch and Talking Point Development

Craft clear, compelling pitches and talking points that help your team communicate value, build trust, and close deals faster.

Proposal development & Sales Deck Design

Develop compelling proposals, persuasive decks that support winning client meetings and improve your close rate.

Public Relations & Connection Building

Enhance your team’s external visibility and strengthen professional networks through strategic PR guidance.

hubspot crm implementations
Shorten your B2B Sales Cycle

With the right CRM and the right implementation partner, you can build workflows that will stand the test of time and shorten your sales cycle.

HubSpot Data Migration & Hygiene Management

Ensure clean, accurate records for reliable reporting and faster deal cycles.

HubSpot Workflow Automation

Automate repetitive tasks and free your team to focus on high-value opportunities.

HubSpot Training & Adoption

Drive user adoption and confidence through customized onboarding and hands-on training sessions.

HubSpot Custom Property Setup & Dashboard Reporting

Build tailored properties and dashboards that track KPIs and drive smarter decisions.

HubSpot Integration Setup

Seamlessly connect HubSpot to your existing tech stack for improved efficiency and visibility.

HubSpot CRM Consulting

Get ongoing strategic support to refine processes and maximize your ROI over time.

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FAQ:

For B2B teams in Oklahoma, sales enablement means equipping your team with the right tools, processes, and content to turn opportunities into long-term relationships. 

When organizations partner with DevMar Strategies, we start by evaluating the entire customer journey, from the moment someone becomes aware of your business to the point they become a loyal client. We look at every step of your process to identify where communication, consistency, or clarity can improve. 

Our approach includes: 

  • Designing needs assessments that support accurate information gathering and effective scoping and pricing. 
  • Building enablement materials such as pitch decks, capability statements, case studies, and proposal templates that help your team tell your story and prove your value.
  •  Optimizing your CRM, including custom pipeline design, automated workflows, and measurable KPIs that hold teams accountable and improve follow-through. 
  • Creating visibility through reporting and dashboards so leaders can track performance, conversion rates, and client engagement. 

True sales enablement goes beyond training or tools; it’s about building a repeatable, data-driven system that helps your team sell smarter, communicate more clearly, and strengthen relationships. For Oklahoma businesses competing in a relationship-driven market, it’s what turns potential into performance. 

CRM training empowers your sales team to work smarter, not harder. When your team fully understands how to use the CRM — especially a platform like HubSpot — they can automate repetitive tasks, personalize outreach at scale, and stay focused on what truly drives revenue: relationships. 
The right training helps your team: 

  • Use automation to save time. Features like HubSpot Sequences make it easy to send timely, personalized follow-ups that look one-on-one but reach many. This keeps leads engaged without requiring manual effort. 
  • Track every touchpoint automatically. With tools like the Outlook integration, emails and notes are logged directly to the CRM, capturing conversations in real-time and eliminating the need for manual updates. 
  • Stay organized and accountable. A customized sales pipeline clearly indicates the status of every lead in the process. Reps can quickly identify what’s next, prevent follow-ups from slipping through the cracks, and close deals with greater consistency if they understand how to move a lead through the pipeline. 
  • Leverage data to improve performance. When activities and outcomes are tracked automatically, you gain powerful insights into what’s working — from response rates to deal velocity — without hours of manual reporting. Understanding the system allows your reps to better track these activities to support those automations.  

Ultimately, CRM training gives your sales team the structure, visibility, and automation they need to shorten sales cycles, increase productivity, and close more deals with confidence. 

A complete sales enablement program typically includes:  

  • Customer journey mapping and touchpoint strategy  
  • Lead scoring and prioritization through CRM implementation  
  • Strategic needs assessment and gap analysis  
  • Development of compelling sales pitches and talking points  
  • Proposal, presentation, and sales deck design  
  • On-site or virtual training for your team  
  • Performance dashboards and reporting to track sales KPIs  

You can tailor your program to your business needs, whether that’s all the elements or à la carte.

Impact varies, but you might expect:  

  • Initial improvements in process, pipeline visibility and team confidence within 4-8 weeks.  
  • More significant changes in metrics like close rate, deal cycle length and revenue in 3-6 months, especially as workflows are adopted and refined.  

Continuous tracking and adaptation are key. 

Key indicators of success include:

  • Higher sales qualified leads (SQLs) and lower time to close  
  • Increased alignment between marketing-qualified leads (MQLs) and sales follow-up  
  • Improved pipeline health and deal size  
  • Higher adoption of CRM and sales tools by your team  
  • Positive feedback from your team and leadership  

Your sales enablement partner should provide regular reports and explain what the numbers mean for your business.  

Costs depend on the size of your team, the complexity of your sales process, the tools you already use, and the number of desired improvements. Pricing models might include:  

  • Fixed training project fees  
  • Retainer models for ongoing enablement and coaching  
  • Hybrid models (training + tool setup + optimization)  

A good provider will provide a clear breakdown of what is included and the value you’ll receive in return.  

Yes. When you engage DevMar Strategies to build a sales enablement program for your team, you are assigned a dedicated specialist or consultant who works closely with your leadership and team to develop the necessary training, processes, and tools. That person is backed by subject-matter experts in CRM, sales workflows, and analytics to ensure full support.

Absolutely. Modern sales training programs include strategies and tools for both in-person and remote/hybrid teams. Whether your team meets face-to-face or remotely, our enablement programs will build workflows, tech setups, and training that accommodate all work styles.  

A strong partner brings a blend of strategy, technology, and training experience. Key traits to look for: 

  • Experience working with B2B sales processes and CRMs  
  • Proven ability to align marketing and sales efforts  
  • Clear communication and measurable outcomes  
  • Local understanding of Oklahoma business culture and customer behavior  

Such a partner helps your team not only learn new skills but also perform better and close more deals. 

We understand the relationship between marketing and sales KPIs.

mQLs

mARKETING
QUALIFIED
LEADS

sQLs

SALES
QUALIFIED
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